Enduring principles

Frameworks for leading product excellence

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Battle-hardened patterns for turbulent times.

I’ve spent nearly three decades in all levels of product leadership at companies like Adobe, Ancestry, Vivint Smart Home, and Lucid. In that time I developed three enduring frameworks essential for product excellence.

As AI changes how product teams operate, these principles remain essential as long as people are responsible for delivering outcomes to customers and shareholders.

01

Framework 1

Product Leadership

You are the steward of product vision and strategy, a builder of teams, and ultimately accountable for outcomes.

  • Steward product vision & strategy
  • Invest in people
  • Align the business
  • Deliver results
02

Framework 2

Product Excellence

Find the intersection of customer value and business value through rapid learning, delight, and meaningful metrics.

  • Find the intersection
  • Maximize the speed of learning
  • Build to delight
  • Move metrics that matter
03

Framework 3

Life Fulfillment

You are more than a product leader. Show up for yourself and those you love before you show up to work.

  • Show up before you show up
  • Invest in you
  • Set and honor boundaries
  • Win at work and home

Put the ideas to work

Product leaders who combine all three frameworks lead differently.

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